You probably know by now that before I started my blog I did some research, and by some research I mean I did three months worth. Yup, I went pretty in-depth. I wanted to make sure I knew everything there was to know about blogging, and when I launched my blog I thought I did know everything.
Boy, was I wrong.
But hey, guess what – that’s completely okay! The blogging world is always changing and there are always new things to learn, so never feel like you’ve hit the wall of knowledge and have read everything there is to know about blogging.
One thing that I did know for sure though was this – content is important! Without content your blog has nothing except maybe a few pretty images and an about me page. Content is what keeps your readers coming back for more, so it’s super important that you give it all you got.
One important thing you want to keep in mind is that quality is more important than quantity. You can have five hundred posts on your blog but if their content isn’t that great and it isn’t attracting new readers or continuously bringing back existing readers, then what’s the point of all those posts?
So naturally I now have you thinking, “okay, so I need to write quality content…but what type of content is considered quality?” Well, guess what, you’re in luck! This post is going to talk about all the ways to turn your content from mediocre to content that has your pageviews skyrocketing. Just implement these strategies and watch those pageviews flood in!
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First things first, in order to write quality content you need to have a blog to publish all your posts on! Check out my post How to Start a Money Making Blog where I take you through the entire process of registering your domain name, purchasing your hosting with SiteGround, and getting your blog up and running in no time!
Now, back to the content.
Understand Your Audience
The first thing you’re going to want to do in order to write quality content is to understand your audience. Identify what sorts of problems they’re running into or what questions they’re asking and present them with an easy, in-depth solution.
If your blog is new and you don’t understand your audience yet, or don’t even have an audience yet, then simply think about the audience you want to have. Gear your content towards the sort of questions you think they’ll have and voila, you have an easy way of attracting your target audience.
If you truly understand your audience you’ll be able to anticipate what sort of content they’re looking for and present it to them before they even have to ask for it, and that’s exactly what they’re looking for – an answer to their problem before they even realize they have that problem.
SEO-Optimize Your Posts
SEO, or search engine optimization, is super important if you want to grow an audience. Basically by SEO optimizing your post, you’re making sure that you’re taking all the steps necessary to get your post seen by as many people as possible.
Some ways you can make sure your post is SEO optimized is by:
Always link your old posts into your new ones, and your new into your old. Just think: you want your readers to have to do as little work as possible, and what’s easier than including links to your other posts right in the post they’re already reading? This will reduce the bounce rate of your site.
When you’re including pictures in your post, make sure the image itself is saved on your computer with good keywords. For example, if you’re posting an image of a dog wearing a hat, name the image dog-wearing-hat. On WordPress itself, make sure you add an alt text to your images as well as a title attribute. All these things will increase the optimization of your images.
- In-Depth Posts
The meatier the post, the better optimized that post will be. You want your readers to take away a lot of information from each post, not just leave with a general overview that they can barely even grasp. Aiming for at least 1,000 words is a good place to start.
- Tags & Categories
Always make sure you’re giving each post proper tags and categories. Make them specific but not too specific where you have 20+ categories and a confusing navigation bar. Categorizing and tagging each post not only makes it easy to organize them, but also is a great way to SEO optimize them.
Sound a bit confusing? Don’t worry. Download the Yoast SEO plugin and a lot of your worries will melt away. This plugin will tell you exactly what you have to do to each post to make sure it’s SEO optimized, so definitely make sure you give it a download!
You want to make sure your posts have enough keywords in them so that those posts rank high, attract readers, and don’t get lost among all the other posts out there.
My favorite way to find keywords to use is by using Jaaxy. Through Jaaxy you can type in a keyword and it’ll show you the number of searches that keyword receives, the number of sites that are competing in Google for that same keyword, and so on. This is a really great tool to figure out what keywords are worth using, and which ones aren’t.
- To find out what other tools make blogging much easier, check out my post The Ultimate List of Blogging Tools & Resources
When you were little do you remember how much more exciting picture books were than books that only had words in them? Well that still holds true today.
Many of us are visual learners, and we’d much rather see pictures than just read a super long list of words. And even if you’re not a visual learner, pictures simply make your post more interesting and fun.
Make sure your images are clean, clear, and interesting to look at. You don’t need a fancy camera and you don’t need to hire a fancy photographer. All you need is a camera or a phone and something to take a picture of.
In addition, there are tons of stock images you can find online, some for free and some for a small fee, so if you really don’t think your own pictures are up to par you can take advantage of these.
There are also tons of phone apps out there that you can use the edit your images any way you like, so try a few of those out if you think your pictures need to be spiced up a bit.
And, as always, make sure you’re optimizing any pictures you’re adding into your posts!
Create a Catchy Title
First impressions are extremely important, and the first impression a potential reader will get of your post is the title – this is why it’s super important that you make it a good one.
Titles are like magnets; if they’re catchy, interesting, and clearly stated, they will draw people in with no problem. If they don’t make any sense and sound pretty boring, well then you guessed it; they’ll drive people away.
Some things that make a good headline include:
- It’s short and to the point.
- It’s enticing and has an interest factor.
- It clearly states what the post will be about.
- It has the potential of solving your readers’ problems.
Most of us have blog layouts that, in a nutshell, look like a list of blog titles. It’s true that your blog titles are one of the first things people will notice when they visit your blog. So if your readers see a whole jumbled mess of titles that make no sense and are super long and drawn out, don’t count on that reader staying on your blog for very long.
Your title is like the icing on the cake. You don’t want to spend all your time writing an amazing blog post just to have it hidden by an ugly title that drives readers away, so make sure you really take your titles into consideration.
If you’re writing a blog post and either a) realize halfway through that you aren’t 100% sure what you’re talking about or b) finish the post and realize it’s way too short and general, then it wouldn’t be a bad idea to do some research.
This goes back to SEO optimization and making sure you have meaty, in-depth posts. All of your posts should add value to your site and hopefully solve a problem for your readers. If you’re talking in circles and not solving a problem, or you’re solving the problem too generally without enough valuable information, then your readers will look somewhere else for their solution.
You want your readers to keep coming back for more, and the main way to do that is to provide them with quality content that assures them you know what you’re talking about. If that means you have to do a bit of research here and there, then so be it! It’s not only beneficial to your readers, but it’s beneficial to you as well.
The blogging world is always changing and there’s always more to learn. Don’t fall into the trap of thinking you know all there is to know about blogging!
Break Up Your Writing Into Small Paragraphs
Through all my research something that I kept hearing was to keep your paragraphs short and sweet. Now that does not mean to keep your entire post short and sweet! It simply means to break it up into many small paragraphs.
Think back to when you were in school and were given a long reading assignment – it didn’t look as scary and intimidating if it was broken up into paragraphs than if it was one gigantic, long paragraph, right? Well, blog posts are the same way.
Break your writing up into small paragraphs, make sure the post has a lot of white space, and make good use out of the different heading sizes you’re given in WordPress. This way, if any of your readers have already read your post and are just giving it a second look to brush up on one specific point you stated, it’ll be very easy for them to navigate right to that point. Bullet points and numbered lists also are a great way to break things up a bit.
By making sure your post is more “scannable,” meaning your readers can take a few quick glances and know exactly what you’re writing about and what points are important ones, you’re more likely to attract new readers and keep old readers coming back for more.
Not only does this format help your readers though, but it also makes your post look a lot better. Many readers are automatically drawn towards the post that is broken up into more paragraphs than the post that looks like a novel because that’s the sort of format they expect from a blog.
Proofread, Proofread, Proofread!
Now this one should go without saying. If you’re constantly posting content, whether it’s blog posts, social media updates, or emails that are filled with spelling errors, your readers are not going to want to read your stuff.
Spelling and grammar errors make you look extremely unprofessional, and with all the spelling and grammar checks out there it’s so easy to be able to go through your writing and make sure there are no errors hidden anywhere.
In addition to spell checks, you can always ask a friend or family member if they can proofread your writing for you. Sometimes when you’re looking at your writing for so long it can be hard to catch any mistakes you may have made, but a fresh set of eyes always makes it much easier.
Call to Action
A call to action is simply asking your readers to do something once they’ve finished reading your post. This can include sharing your post, leaving a comment, signing up for a mailing list, following you on social media, subscribing to your blog, or anything else you can think of.
There are a few different ways you can make your call to action much easier for your readers. Some things include:
- Adding email opt-ins to your posts (and maybe offering a freebie to go with it so they have an incentive to sign up).
- Installing share buttons such as the jQuery Pin It button so readers can pin your posts and images to their Pinterest.
- Downloading the Better Click To Tweet plugin so readers can easily tweet Twitter prompts you come up with.
- Making sure your social media links can easily be found on your site so readers can follow you.
- Simply ending your post with a question allowing your readers a chance to engage with you and your post in the comments section.
Ending your posts with a call to action is a simple way for your readers to become more involved with you and your site, participate and engage with you more, and become frequent visitors rather that one-time drop-ins.
Now the last important part of writing quality content is to make sure your posts are specific. You don’t want to jam pack too much information into one post and overwhelm your readers. If you’re writing about a topic and realize that many other topics can fit into that post, then split those posts up.
For example, I wrote a post How to Start a Money Making Blog where I take you through step-by-step on the journey from purchasing hosting, to registering your domain name, to having your blog up and running.
One very important step of launching your blog however is choosing a WordPress theme. Another important aspect of starting a blog you is considering what steps you have to take before actually launching your blog to make sure your launch is as successful as possible.
Because of this, I wrote two separate posts: Choosing a WordPress Theme and 10 Things To Do Before Launching Your Blog. By splitting these posts up and focusing on one specific topic I was able to write much more detailed posts about these things, rather than trying to jumble it all into one.
This is also super helpful for your readers because a) if they’re looking for a solution to one specific problem it’s much easier to read an in-depth post that’s dedicated only to that problem, and b) as a new blogger there’s so much information to take in, so seeing each aspect of blogging in a separate post makes it much easier to comprehend and retain that information.
You want to give your readers as much detail as possible, but what you don’t want to do is overwhelm them and make their blogging journey a stressful one, so make sure you’re splitting your topics up into separate posts as often as possible.
You’re On Your Way To Quality Content!
As long as you’re following these 10 easy steps you’ll be posting high quality content on your blog in no time. However, there is more to having a successful blog than just writing quality content, so check out my post Setting Up Your Blog For Success for 5 easy tips on how to ensure your blog is as successful as can be.
If you have any blog-specific questions and can’t find the answer in my posts, please don’t hesitate to let me know in the comment section below! My goal is to make your blogging journey as fun and easy as possible, so I’m here for you if you run into any trouble.
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